Knowing Your Buyer: The Power of Customer-Centric Data in Real Estate

In this episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Ed Carey, Founder and CEO of Audience Town, the leading ad platform built specifically for the real estate and moving industry. Together, they dive into Ed’s journey founding Audience Town and how his company is helping homebuilders and developers unlock the power of customer-centric data to drive smarter marketing strategies and better buyer experiences. Discover how today’s housing market trends are reflected in real-time consumer data, what shifting buyer behaviors mean for your sales pipeline, and why understanding your customer before they ever walk through the door is more critical than ever. If you're in new home or real estate sales and want to stay ahead of the curve, this data-packed episode is one you don’t want to miss.