Knowing Your Numbers Gives You Confidence to Invest | Paul Orlando | USC

Paul Orlando has led startup accelerators on three continents. He runs USC’s on-campus Incubator for businesses founded by students, alumni and faculty and is Adjunct Professor of Entrepreneurship, teaching growth hacking and venture initiation. He is a former startup founder and was a winner at the TechCrunch Disrupt Hackathon. His book about unit economics is called Growth Units. In This Conversation We Discuss: [00:51] Intro[01:47] Paul’s journey on USC[05:01] Chase’s interest in the educational field[05:37] Tactics change, but strategies don’t[07:47] The importance of lifetime value[10:38] Sponsor: Electric Eye electriceye.io[10:58] Sponsor: Mesa apps.shopify.com/mesa[11:41] Sponsor: Gorgias gorgias.grsm.io/honest[13:08] Sponsor: BeProfit beprofit.co[14:39] Sponsor: Klaviyo klaviyo.com/honest[15:26] There are many ways to calculate LTV[17:06] Calculating “time of return”[19:19] Segmenting CAC and LTV[23:03] The relationship between CAC and LTV[25:23] Lessons learned from traditional/old brands[29:24] The other topics in Paul’s book[31:55] Where to buy the Growth Units book[32:18] Segmented data for KPIs is the next levelResources:Subscribe to Honest Ecommerce on YoutubeHelping companies move faster through intensive workshops, rapid experimentation, and consulting startupsunplugged.com/Connect with Paul linkedin.com/in/porlandoPaul’s book about Lifetime Value, Customer Acquisition Cost, and why businesses behave the way they do amazon.com/Growth-Units-Calculate-Acquisition-Businesses-ebook/dp/B08GJVV8RJScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestVisit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your planGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!