Knowing your place: Cultural nuance in international survey design with Nancy Hernon

On this episode of Now that’s significant, a Market Research Podcast, we were joined by Nancy Hernon, CEO and Co-founder of G3 Translate, a translation agency dedicated to cultural relevancy and inclusion giving a voice to the consumer in a time where linguistic and cultural norms are ever-changing.  We discussed how one size doesn't fit all in market research, and the critical role of international survey design in today's insights world. We covered: Culturally relevant survey design.Knowing and understanding your respondents and how they want to be spoken to.Dos and Don'ts of survey design for international surveys.Ensuring the survey design itself works for all markets, not only linguistically but technically.Examples of what can happen when international survey design isn't used.The future of translation in market research and the role of AI. Enjoy the show