Knowing Your Target Customer

from Purse Strings · host WMR.FM

Catrina McAuliffe, brand planner, talks the importance of really knowing your target customer, plus she shares insight on what goes into excellent consumer insight; and how companies can leverage that information to elevate awareness, drive trial and recommendation of their products and services.

Episode metadata supplied by the publisher feed · Published Aug 26, 2008

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Knowing Your Target Customer

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