Knowing Your Target Customer - Purse Strings

What this episode covers

Catrina McAuliffe, brand planner, talks the importance of really knowing your target customer, plus she shares insight on what goes into excellent consumer insight; and how companies can leverage that information to elevate awareness, drive trial and recommendation of their products and services.

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Frequently Asked Questions

How long is this episode of Purse Strings?

This episode is 32 minutes long.

When was this Purse Strings episode published?

This episode was published on August 26, 2008.

What is this episode about?

Catrina McAuliffe, brand planner, talks the importance of really knowing your target customer, plus she shares insight on what goes into excellent consumer insight; and how companies can leverage that information to elevate awareness, drive trial...

Can I download this Purse Strings episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.