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Mar 14, 2026 13 min

Knowledge Workers are the Real Target for AI

from The Artificial Intelligence Show Podcast Hosted by ferty

Sequoia Capital partner Julian Beck published an essay arguing the next trillion-dollar company won\'t be a software business, it will be a company that simply does the work for you using AI. Paul Roetzer walks through the framework: intelligence work vs. judgment work, copilot vs. autopilot, and why the $4-5 trillion knowledge worker labor market is the real target, not the $300-500B software industry. From Ep.201 of The Artificial Intelligence Show Listen to the full episode of the podcast: https://podcast.smarterx.ai/ Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://podcast.smarterx.ai/ Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/... Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://academy.smarterx.ai/ Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/smarterxai Twitter: https://x.com/aishowpod Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

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Knowledge Workers are the Real Target for AI

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