KPMG's Withdrawn AI Report: What UBS, the NHS and TfL Disputed | with Ben Pickett Ep48

KPMG withdrew its flagship agentic AI report after UBS, NHS Greater Manchester, Swiss Federal Railways and Transport for London disputed case studies about them, and researchers found only 5 of its 45 citations matched their sources. Not an AI problem. Not a people problem. A process problem.Ben Pickett is Co-Founder and COO of Swa, a former Global Director of Site Reliability Engineering at Nike, and writer of Enterprise Field Notes, the newsletter on why most companies are bad at buying and implementing AI. In this episode we get into what the KPMG story really teaches, and it is not "AI is unreliable."00:00 Welcome and Setup00:52 Ben and Newsletter Origin04:29 KPMG Report Retraction07:10 Fixing AI Workflows13:49 Cross Checking Models16:11 Personas and Hard Stops19:43 Nike to AI Strategy22:56 Jobs and AI Speed26:57 Adoption Tips and Training31:25 AI Washing and Costs35:16 Smart Spend Case Studies39:47 Where to Find Ben40:42 Final Advice and WrapBen Pickett's:Enterprise Field Notes newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7444358963539828736LinkedIn: https://www.linkedin.com/in/benpick/Listener hub: https://benpickett.com/aioutcomesAI scorecard + try Swa: https://swa-ai.com/aioutcomesKPMG article (with sources): https://medium.com/@goshawk_55282/kpmg-forgot-to-check-its-own-work-dcdb0ebffd31Walmart blueprint article: https://medium.com/@goshawk_55282/what-walmart-understood-that-the-other-95-didnt-16c75da2ac15Uber article: https://medium.com/@goshawk_55282/dear-andrew-coo-of-uber-3f3c968cfe08News coverage of the KPMG story:https://www.finance-monthly.com/kpmg-ai-report-hallucinations-ubs-nhs-transport-for-london/https://www.internationalaccountingbulletin.com/news/kpmg-drops-ai-report-after-false-case-studies-exposed/Connect with Ben Drakes:Website: https://bendrakes.comLinkedIn: https://www.linkedin.com/in/ben-drakesNewsletter: https://substack.com/@bendrakesBook a call: https://calendly.com/bendrakes/30min