Kristina Halvorson

Kristina Halvorson is to many the face and the voice of the content strategy profession. She came to prominence a dozen years ago with the publication of her book Content Strategy for the Web, and she had been practicing content strategy for a dozen years before that. Since 2011 she has organized Confab, the leading content strategy conference, and founded in 2020 the Button conference, which focuses on digital product content. She hosts the Content Strategy podcast. And she leads Brain Traffic, a top content strategy consultancy. She is working now on her second book, about content leadership in organizations that excel at customer experience. https://ellessmedia.com/csi/kristina-halvorson/