Kristof Fahy, CMO of Moonpig - The Secrets to Understanding your Audience

In this episode, the current CMO at Moonpig, Kristof Fahy, uncovered what he learnt about the gambling industry during his time at William Hill and Ladbrokes, and how why it took so long to progress, as well as how it did progress. Kristof also dove into the importance of brand assets and how to really understand your customers, a key example was Kristof re-introducing the Moonpig 'pig' to re-connect with their audience. To follow, Kristof uncovered how important promotional psychology is, when it comes to completely transforming lead generation.  Topics: The progression of the gambling industry Promotional psychology Leadership Brand assets Understanding the customer Sponsored by The Marketing Society.