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Ksenia Gamazova z Knihobotu: Marketingové experimenty, které zvýšily růst

EPISODE · Apr 1, 2026 · 53 MIN

Ksenia Gamazova z Knihobotu: Marketingové experimenty, které zvýšily růst

from Včeliště podcast

Alokujete marketingový rozpočet na základě pocitu, nebo máte připravenou hypotézu, proč by to právě takhle mohlo fungovat? Pro růst značky je správně druhá možnost a Ksenia nám ukázala, jak to dělají v Knihobotu. Rozebrali jsme do detailu jejich unikátní experimental hub, pomocí něhož dělají zásadní (nejen) marketingová rozhodnutí. 

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Ksenia Gamazova z Knihobotu: Marketingové experimenty, které zvýšily růst

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