כשערכים ושיווק נפגשים. עם סמנכ"ל השיווק של ישראכרט

What this episode covers

"לתת את השירות או את המוצר זה כמובן הכרחי אבל זה לא מספיק. לחברה, למותג, יש תפקיד בקהילה שהיא חלק ממנה". עמית שגיא, סמנכ"ל השיווק, הדיגיטל והדאטה בישראכרט, מספר על שיתוף הפעולה ארוך השנים עם "עיגול לטובה" המעודד לקוחות לתרום סכומים קטנים אשר כבר הגיעו לעשרות מיליוני שקלים. מבחינת ישראכרט מדובר ביוזמה המשתלבת בפעילות העסקית ומאפשרת ללקוח.ה לתרום לעמותות לפי בחירתם באופן פשוט ומזמין. עמית מאמין שהלקוחות מעריכים ומוקירים מהלכים שכאלה גם אם הלקוח הישראלי ככלל אינו מציב זאת כתנאי בפני עסקים.

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Frequently Asked Questions

How long is this episode of פודקאסט מעלה | Maala Podcast | people & stories behind business impact on society in Israel?

This episode is 12 minutes long.

When was this פודקאסט מעלה | Maala Podcast | people & stories behind business impact on society in Israel episode published?

This episode was published on September 19, 2024.

What is this episode about?

"לתת את השירות או את המוצר זה כמובן הכרחי אבל זה לא מספיק. לחברה, למותג, יש תפקיד בקהילה שהיא חלק ממנה". עמית שגיא, סמנכ"ל השיווק, הדיגיטל והדאטה בישראכרט, מספר על שיתוף הפעולה ארוך השנים עם "עיגול לטובה" המעודד לקוחות לתרום סכומים קטנים אשר כבר...

Can I download this פודקאסט מעלה | Maala Podcast | people & stories behind business impact on society in Israel episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.