כשמוצרי יוקרה וכלכלה מעגלית נפגשים. עם לוריאל ישראל

What this episode covers

שוחחנו עם אריאלה יערי, סמנכ"לית תקשורת וקיימות בלוריאל ישראל, על קמפיין ה-refill (מילוי חוזר) שלוריאל השיקה בישראל לראשונה, עם שלל מוצרים שניתן לרכוש עבורם מילוי חוזר. זאת כחלק מאסטרטגיית הקיימות הגלובלית של החברה. מחקר שלוריאל ערכה עם קנטאר ישראל מצביע על פוטנציאל אמיתי: 80% מהישראלים אמנם מעולם לא התנסו ב-refill, אך 63% יהיו מוכנים לנסות אם יש בכך יתרון כלכלי. אריאלה מתארת את זה כ"אבולוציה של יוקרה": אותה פורמולה, אותה איכות, פורמט שונה ויותר ירוק. כדי שזה יעבוד נדרש שינוי עמוק בהרגלים צרכניים, לשכנע קמעונאים לפנות שטחי מדף ולהגביר את המודעות לפורמט המילוי החוזר.

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Frequently Asked Questions

How long is this episode of פודקאסט מעלה | Maala Podcast | people & stories behind business impact on society in Israel?

This episode is 17 minutes long.

When was this פודקאסט מעלה | Maala Podcast | people & stories behind business impact on society in Israel episode published?

This episode was published on July 9, 2026.

What is this episode about?

שוחחנו עם אריאלה יערי, סמנכ"לית תקשורת וקיימות בלוריאל ישראל, על קמפיין ה-refill (מילוי חוזר) שלוריאל השיקה בישראל לראשונה, עם שלל מוצרים שניתן לרכוש עבורם מילוי חוזר. זאת כחלק מאסטרטגיית הקיימות הגלובלית של החברה. מחקר שלוריאל ערכה עם קנטאר ישראל...

Can I download this פודקאסט מעלה | Maala Podcast | people & stories behind business impact on society in Israel episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.