Kwame Senou: South African firms underplay their continental footprint.

With the the Sixth Investment Conference held at the Sandton convention Centre, the country positions itself as Africa's gateway for investment. Amid continental transformation driven by urbanisation, digital adoption, and trade integration, the African Continental Free Trade Area is reshaping market access. Investors are reassessing emerging markets, with Africa now central to their strategic focus. The conference highlights opportunities in technology, clean energy, infrastructure, and industrial development across the continent. For more on this Sakina Kamwendo spoke to Kwame Senou Executive director at THOP firm based in Côte d'Ivoire