Kyle Greer: Why Dealers Are Losing Leads — And How Impel Is Rebuilding the Digital Customer Lifecycle| One Gang Ep137

Send us Fan MailFrom Door-to-Door Sales to Transforming Dealer TechnologyIn this episode of One Gang Worldwide, we sit down with Kyle Greer, Director of Sales at Impel, to break down what’s really happening at the intersection of powersports, technology, and modern retail.Kyle shares his journey from grinding it out in early sales roles to helping build and scale specialty markets powersports, marine, and RV inside one of the most forward-facing tech platforms in the industry. But this isn’t just a career story. It’s a deep dive into how dealers are being forced to rethink the customer journey in a post-COVID, margin-tight, high-inventory environment.We talk about:Why most dealerships still lose leads after the first 3–5 daysHow AI-driven follow-up is changing the lifecycle of a buyerThe power of 360° walkarounds and modern merchandising toolsCRM integration and why disconnected systems are killing efficiencyDealer resistance to change and how to overcome itMarket headwinds, tariffs, and the reality of today’s retail climateKyle also breaks down what it actually takes to bootstrap and grow a specialty vertical inside a tech company and why grinding early in your career still matters more than ever.If you’re a dealer principal, GM, marketing director, or anyone trying to future-proof your dealership, this episode is a must-listen.00:00 Meet Kyle Greer05:31 Growing Up in Syracuse06:24 Early Jobs and Work Ethic08:25 Learning Sales the Hard Way11:29 Managing Teams and Territories15:03 Joining Impel and the Mission18:54 Selling SaaS After COVID22:36 Not a CRM or DMS24:07 Early AI Speed Bumps29:34 Market Reality Check31:32 Leading as You Grow36:42 Rethinking Lead Gating39:59 Career Advice and Grind43:43 Final Thanks and WrapConnect with Kyle: Website: https://impel.ai/ LinkedIn:https://www.linkedin.com/in/greerkyle/ Check Out Our Sponsors: SAVE 20% on Milwaukee Leather motorcycle gear!✅ Use promo code: CW20🛒 Shop here: https://milwaukeemotorcycleclothing.com  Connect with Cycles Worldwide: Subscribe to our YouTube channel for more episodes:    YouTube: https://www.youtube.com/channel/UC9f5Fx7tVs67xgemZUFphaw Facebook: https://www.facebook.com/profile.php?id=61551644038136 Instagram:  https://www.instagram.com/cyclesworldwidellc/ LinkedIn:  https://www.linkedin.com/in/sergey-tokman-2a78a6284/ TikTok:  https://www.tiktok.com/@cycles.worldwide