Kyle Plesa – How To: Tik Tok, Reels, Google Ads & SEO | Ep. 60

Kyle Plesa is the founder of the Fort Lauderdale-based Social Group digital marketing agency. He joins us today to highlight four digital marketing channels that the modern realtor should have in their marketing mix: Tik Tok; Instagram Reels, Google Ads, and SEO. In this episode, Kyle explains what these channels are, why and when you should be using them, and tips for doing so correctly.  About Our Guest:  Kyle Plesa is the CEO and Founder of The Social Group, a digital marketing and advertising house located in downtown Fort Lauderdale and Miami Beach. Having grown up in the South Florida area and starting his career with the Miami Dolphins Corporate Partnerships Division, he obtained his Master’s degree in Sports Marketing from the University of Miami as well as a degree in Economics of the European Union from Charles University in Prague. Kyle’s passion lies in visual storytelling to build brand equity and awareness through advanced social media marketing and content creation. He is a student of data and analytics that supports brand ROI and earned revenue. After launching the social media channels for Brightline and the Pegasus World Cup Invitational, The Social Group continues to market brands and companies from an array of industries all over the South Florida Metropolitan area and East Coast. Current ventures include SeaFair Miami, the Mandarin Oriental and Sense Beach House. To get in touch with Kyle, click here.