Kylie Chown and the mystery of leveraging LinkedIn for your business

Kylie Chown has helped businesses and professionals leverage their digital presence to impact their business and careers for more than 15 years. So who better to ask the Devil's advocate questions from someone who really struggles to be inspired by LinkedIn. In this podcast I ask Kylie: •How to deal with unsolicited emails •How to not be seen as the annoying unsolicited email sender •What's the deal with dodgy endorsements •How to not hate managing LinkedIn groups •Whether LinkedIn advertising is worthwhile •What sort of targeting can we do on LinkedIn •How do we use hashtags and why •What content should you show on your LinkedIn page if you have a job but are starting a business Kylie answers all of my questions so easily and thoroughly and totally inspired me to do some work in LinkedIn! A bit about Kylie: Named in the Top 10 2018 Top LinkedIn Experts for the Asia Pacific, she is only 1 of 7 people in Australia to be Certified as a Social Branding Analyst by Reach in the USA. She is the co-author of Connect: Leverage Your LinkedIn Profile for Business Growth and Lead Generation in Less Than 7 Minutes Per Day. She has been featured as an expert in the Social Media Marketing Institute, Social Media Examiner, Huffington Post, Australian Institute of Management (AIM), Franchise Business, HRM America and Leaders in Heels. Kylie regularly presents at events. Recent presentations include Meetings and Events Australia, the 10th Annual VA Conference, CPA SME Australia, the University of Queensland and the CLICK Digital Expo.