La communication d’influence 2/3 : L’impact d’une crise sur la réputation de l’entreprise

from Temps d'avance, le podcast des entreprises en mouvement · host Zalis

Une crise peut fragiliser durablement l’image d’une entreprise. Dans cet épisode, Stéphane ATTAL, expert en communication d’influence et en gestion de crise, insiste sur l’importance de l’anticipation pour garder le contrôle.Il met en lumière le rôle stratégique des salariés dans la gestion de crise et rappelle combien il est essentiel pour l’entreprise d’être la première à prendre la parole.Comment anticiper une crise d’image ? Quel impact réel ont les réseaux sociaux sur la gestion de crise ?Quelle qualité essentielle un dirigeant doit-il avoir pour protéger sa réputation ?http://www.zalis.comHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on July 16, 2025.

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