La communication d’influence 3/3 : Le leadership d'opinion

from Temps d'avance, le podcast des entreprises en mouvement · host Zalis

Dans un environnement concurrentiel, devenir une voix reconnue dans son secteur est un véritable atout stratégique. Celui qui prend la parole en premier influence les repères et gagne en légitimité.Dans ce troisième épisode, M. Stéphane ATTAL, expert en communication d’influence, explore un enjeu devenu central pour les dirigeants : le leadership d’opinion. Il partage des pistes concrètes pour construire une autorité légitime sans arrogance et pour utiliser son influence au service du collectif et du développement de l’entreprise.Quelle posture adopter pour construire une autorité légitime dans son écosystème ?Quels canaux utiliser pour diffuser ses idées ?En quoi une stratégie d’opinion peut-elle renforcer la valeur d’une entreprise ?http://www.zalis.comHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on July 24, 2025.

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