La força dels "likes" en els llibres infantils i juvenils: "No confonguem recomanació amb publicitat

Segons el sector editorial, són molts els joves que descobreixen llibres a través de TikTok o Instagram, i hi ha llibres que es viralitzen a xarxes i es converteixen en èxits de vendes. Les xarxes són una nova finestra a la divulgació i han irromput amb força booktubers, bookstagramers, booktokers i pòdcasts dedicats específicament a la literatura infantil i juvenil. A "L'ofici d'educar", cinc mediadores reflexionen sobre el potencial i també els riscos dels algoritmes i les xarxes per divulgar literatura infantil i juvenil: Marina Llompart, cocreadora del pòdcast "Tàndem" i editora d'infantils a La Galera, que condueix clubs de lectura juvenils; Paula Jarrin, historiadora, llibretera d'Al·lots, mediadora de lectura i coautora del pòdcast "Poc cas"; Mixa, Anna Pardos i Ripoll, booktuber i bloguera, presidenta de l'Associació de Joves Lectors Catalans; Jaume Centelles, mestre, creador de la pàgina "Invitació a la lectura" i autor dels llibres "El abrazo de la lectura" i "La biblioteca, el cor de l'escola", i Marta Cava, bibliotecària a la Xarxa de Biblioteques de la Diputació, que ha treballat en biblioteques escolars i fa clubs de lectura.

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This episode was published on April 19, 2026.

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