La guerre des perceptions

from Le Retail Influencer · host 20/CENT Retail

Les consommateurs choisissent-ils vraiment l'enseigne la moins chère… ou celle qu'ils pensent être la moins chère ? Dans ce nouvel épisode du podcast The Retail Influencer by 20/CENT Retail, François Bernard (Carrefour Belgique) revient sur un sujet qui influence profondément les stratégies des distributeurs : la différence entre le prix réel et l'image-prix. Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Episode metadata supplied by the publisher feed · Published Sep 2, 2026

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La guerre des perceptions

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