La historia de New Balance que no conocías, así entró la marca en España

from RUNNEA Podcast · host Gorka Cabañas

Hay historías del deporte que se convierten en película, como ha sucedido con la historia de las zapatillas Nike Air Jordan (aunque la película haya sido un bodrio) y la que os contamos hoy da incluso hasta para una serie. Nos visita en RUNNEA Podcast Daniel Scheidgen, director de marketing de New Balance España. El padre de Daniel, Ángel Álvarez fue el artífice de la llegada de New Balance a nuestro país. EL primer país de Europa en vender aquellas zapatillas fabricadas en EEUU inspiradas en las patas de las gallinas, sí, sí como lo oyes. Hoy en RUNNEA Podcast, descubrimos todos los secretos de una marca que transmite como ninguna tradición y tecnología.

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This episode is 52 minutes long.

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This episode was published on May 19, 2023.

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