La humanización de la venta online

La personalización es clave en la relación cliente-empresa y se consigue con una buena gestión de datos. “Digital no es tecnología fría”. Para Genís Roca, presidente de RocaSalvatella, la atención al cliente y la estrategia de comunicación se han fusionado y mutado hacia un modelo de relación con el cliente. En este nuevo modelo, la sutileza, la calidez y la calidad de la comunicación son básicos. Para conseguirlo, es necesario recopilar datos y confirmarlos con regularidad.

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This episode was published on September 17, 2020.

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