"La omnicanalidad no sólo es de cara a cliente" ▷ Javier Fernández, Gerente Corporativo Ecommerce de SMU

from Medios Propios con Pablo Chávez · host InboundCycle

La pandemia llevó a la acelerada digitalización de los mercados, incluso aquellos que prioritariamente funcionaban de manera presencial, como es el caso de los supermercados. Javier Fernández, Gerente Corporativo Ecommerce de SMU, nos cuenta cómo Unimarc asumió este desafío y los retos que conllevo esto.

Episode metadata supplied by the publisher feed · Published May 11, 2023

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"La omnicanalidad no sólo es de cara a cliente" ▷ Javier Fernández, Gerente Corporativo Ecommerce de SMU

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