La relació d'amor-odi entre els cellers i els influencers

Continuem la conversa sobre la importància de les xarxes socials per difondre el vi català, ara centrada en la figura dels influencers: Què els poden aportar? Què esperen a canvi? Quins perfils són els més interessants? En parlem amb Isabel Limón, responsable de Comunicació i Màrqueting del Celler Masroig; Carlota Creus, directora de Comunicació del celler Abadal, i Judith Cortina, codirectora del portal Enoturista i coautora de l'informe Enodata 2025, sobre la presència del vi català a les xarxes.

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