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La transparence des marques : un argument marketing ? episode artwork

EPISODE · Oct 16, 2020 · 3 MIN

La transparence des marques : un argument marketing ?

from Y'a de l'idée · host Nostalgie Belgique

La transparence n'est-elle qu'une question d'apparence ? Pour Philippe Warzée, directeur éditorial de PUB Magazine, «  l'heure n'est plus au greenwashing  » car le public n'est pas dupe. Et il a des moyens très concrets de faire bouger les entreprises.

What this episode covers

La transparence n'est-elle qu'une question d'apparence ? Pour Philippe Warzée, directeur éditorial de PUB Magazine, «  l'heure n'est plus au greenwashing  » car le public n'est pas dupe. Et il a des moyens très concrets de faire bouger les entreprises.

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Frequently Asked Questions

How long is this episode of Y'a de l'idée?

This episode is 3 minutes long.

When was this Y'a de l'idée episode published?

This episode was published on October 16, 2020.

What is this episode about?

La transparence n'est-elle qu'une question d'apparence ? Pour Philippe Warzée, directeur éditorial de PUB Magazine, «  l'heure n'est plus au greenwashing  » car le public n'est pas dupe. Et il a des moyens très concrets de faire bouger les...

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