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藍海就在你身邊(005) I 藍海關鍵字: 目標客戶在哪裡? episode artwork

EPISODE · Jan 1, 2023 · 27 MIN

藍海就在你身邊(005) I 藍海關鍵字: 目標客戶在哪裡?

from 藍海就在你身邊 · host 台灣藍海價值創新研究中心

如果你要在市場上推出一個新的葡萄酒品牌, 你會怎麼定義你的目標客群? 是要找現有產業裡的顧客, 或是產業以外的顧客? 是要找到差異性, 還是跨族群的共通性? 藍海策略的研究歸納出, 現有產業以外的世界更充滿了豐富而多元的商機。本集我們以黃尾袋鼠葡萄酒為案例, 去探討如何透過藍海策略非顧客的思維, 去看到如何從非顧客的族群裡找到更多的機會, 創造更大的價值。 留言告訴我你對這一集的想法： https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting

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藍海就在你身邊(005) I 藍海關鍵字: 目標客戶在哪裡?

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