藍海就在你身邊(006) l 藍海關鍵字: 超越競爭, 讓競爭變得無關緊要

from 藍海就在你身邊 · host 台灣藍海價值創新研究中心

競爭不全然是壞事, 在總供給小於總需求的產業裡, 競爭和共生會刺激供應方提供更好的服務, 為消費者帶來更高的滿意度, 讓產業更欣欣向榮。但是在供給大於需求的產業, 競爭就會導致部分企業的虧損, 讓產業成為零和遊戲。而事實上, 當我們的視野不侷限於競爭者, 不侷限於現有產業的樣貌和模式, 不局限於現有顧客。我們的策略思維和行動就不會侷限於打敗競爭者, 不會局限於爭取現有產業框架的市佔率, 而能夠發現生生不息的機會, 能夠讓競爭變得毫不相干。歡迎收聽本集節目, 一起思考如何超越競爭, 讓競爭變得無關緊要。留言告訴我你對這一集的想法： https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting

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藍海就在你身邊(006) l 藍海關鍵字: 超越競爭, 讓競爭變得無關緊要

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