藍海就在你身邊(008) l 藍海一點訣: 開創藍海一定要第一個進入市場嗎? Costco商業模式的啟示

from 藍海就在你身邊 · host 台灣藍海價值創新研究中心

也許有些人會覺得開創藍海一定要第一個進入市場, 但各個時代, 各個產業都有後進者不是透過競爭, 而是提供嶄新的價值在一個成熟的產業開創新的商業模式, 開創藍海。這一集, 我們一起跟Costco學習, 一起從自身在量販店的消費經驗討論Costco種種以會員為中心的做法背後意涵的藍海思維, 以及其在價值主張和利潤主張的完整性, 一致性。讓我們能夠擺脫競爭的壓力和現有產業模式的框架, 系統性地去為消費者創造價值, 在成熟的產業裡開創可獲利的新商業模式, 也為企業自身帶來獲利。留言告訴我你對這一集的想法： https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting

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藍海就在你身邊(008) l 藍海一點訣: 開創藍海一定要第一個進入市場嗎? Costco商業模式的啟示

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