藍海就在你身邊(011) I 藍海關鍵字: 穿上顧客的鞋子, 我們來聊聊「買方效益」。

from 藍海就在你身邊 · host 台灣藍海價值創新研究中心

尋找消費者痛點是絕大多數行銷人員的共識。除了透過消費者在問卷和訪談中陳述的痛點以外, 那些存在但尚未被定義的痛點如何找出來呢? 除了使用產品和服務的階段, 是不是還有其他階段或面向的痛點也是能創造藍海空間的? 我們在尋找和定義痛點的過程中又有哪些常見的思維盲點呢? 這一集, 我們一起穿上顧客的鞋子, 透過生活上各種不同的案例和三位藍海顧問的對話討論, 去探討買方效益和消費者痛點及價值創造的關係, 讓我們可以從更寬廣的角度, 更多元的觀點, 更系統的思維, 去找到每個產業中消費者更重視的痛點, 更能開創新消費模式的空間。留言告訴我你對這一集的想法： https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting

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藍海就在你身邊(011) I 藍海關鍵字: 穿上顧客的鞋子, 我們來聊聊「買方效益」。

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