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藍海就在你身邊(012) I 藍海關鍵字: 如何應用「買方效益圖」的工具將顧客痛點轉換成效益? episode artwork

EPISODE · Feb 19, 2023 · 35 MIN

藍海就在你身邊(012) I 藍海關鍵字: 如何應用「買方效益圖」的工具將顧客痛點轉換成效益?

from 藍海就在你身邊 · host 台灣藍海價值創新研究中心

我們去星巴克買的只是咖啡還是他的空間? 我們去便利商店買的只是咖啡還是他的快速? 我們喝濾掛咖啡是因為他比咖啡店好喝還是因為便利? 每一個被市場接受的咖啡經營模式都有他背後獨特的買方效益。在任何產業都一樣, 我們可以使用系統化的工具去列出至少6x6=36個可能隱含消費者痛點的空間, 一一去檢視哪些空間會有讓消費者願意付費解決的痛點。 這一集, 我們討論如何應用「買方效益圖」的工具將顧客痛點轉換成效益? 一個需要下功夫才有實用產出的工具, no magic, only basic。 留言告訴我你對這一集的想法： https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting

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藍海就在你身邊(012) I 藍海關鍵字: 如何應用「買方效益圖」的工具將顧客痛點轉換成效益?

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