藍海就在你身邊(048) l 藍海關鍵字: 這不是肯德基, 這不是藍海三部曲之二: 開創藍海途徑的迷思

from 藍海就在你身邊 · host 台灣藍海價值創新研究中心

來到藍海策略9個常見迷思的第二部曲了。第4個常見的迷思是新科技可以帶來藍海商機，但事實上科技和非科技都可以開創藍海，重點是要開創新需求，做到價值創新。第5個常見的迷思是要做到破壞式創新才能開創藍海，但事實上在非破壞式創新到破壞式創新中間有無限大的空間可以開創藍海市場。第6個常見的迷思是要離開熟悉的水域才能找到藍海，但歷史上大多數藍海案例都是從競爭激烈的產業中重新定義痛點而開啟的，藍海就在你我身邊。留言告訴我你對這一集的想法： https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting

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藍海就在你身邊(048) l 藍海關鍵字: 這不是肯德基, 這不是藍海三部曲之二: 開創藍海途徑的迷思

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