藍海就在你身邊(055) l 藍海關鍵字: 結構主義與重建主義(上集) - 脈絡與比較

from 藍海就在你身邊 · host 台灣藍海價值創新研究中心

有人認為產業是無法透過業內的參與者進行改變的，只有重大的外力，像是政治，環境，技術突破等因素的變動才會改變產業的結構。有人則認為產業是可以由參與者從內在進行改變的，從熊彼德的創新主義，克里斯汀生的破壞式創新，一直到金偉燦教授、莫伯尼教授的藍海策略。這些透過內生成長做到價值創新的策略思維稱為重建主義。這一集，我們跟大家分享結構主義與重建主義的脈絡以及從策略目標，策略工具，策略取捨，策略視角四個面向的比較。留言告訴我你對這一集的想法： https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting

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藍海就在你身邊(055) l 藍海關鍵字: 結構主義與重建主義(上集) - 脈絡與比較

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