藍海就在你身邊(060) l 藍海一點訣: Dyson三部曲之一: 重新定義吸塵器，超越競爭的產品設計思維

from 藍海就在你身邊 · host 台灣藍海價值創新研究中心

如何在競爭激烈的產業裡開創無人競爭的商業模式呢? 其實每個產業都會存在著消費者重視但是還沒有商家提供解決方案的痛點，能夠定義這些痛點並且設計出消費者滿意的方案，就可以開創無人競爭的新商業模式，也就是藍海策略強調的超越競爭。從吸塵器，到乾手機，到無葉電風扇，到吹風機，Dyson重新定義每一個他們推出的家電產品，突破了我們對這些家電既有的認知框架，提供獨樹一格且美觀實用的各種家電，完美的演繹了藍海策略對超越競爭的定義。我們一起聽聽Dyson的故事，一起從中學習。留言告訴我你對這一集的想法： https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting

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藍海就在你身邊(060) l 藍海一點訣: Dyson三部曲之一: 重新定義吸塵器，超越競爭的產品設計思維

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