EPISODE · Apr 14, 2024 · 20 MIN
藍海就在你身邊(072) l 藍海關鍵字: 何謂買方價值?
from 藍海就在你身邊 · host 台灣藍海價值創新研究中心
我們在很多集的節目中都一直提到價值創新這個藍海策略的核心觀念,但是我們怎麼給價值這個詞一個定義呢?理解價值這個詞的定義就更能理解何謂價值創新以及如何做到價值創新。 在藍海策略裡,買方價值等於效用+價格。在這集節目裡面,我們一起來思考這個定義,並且透過咖啡和交通工具兩個生活上的例子來更加理解買方價值。 當然,生命的價值就要靠每個人自己去探尋和開創了。 留言告訴我你對這一集的想法: https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting
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藍海就在你身邊(072) l 藍海關鍵字: 何謂買方價值?
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