EPISODE · Jul 7, 2024 · 18 MIN
藍海就在你身邊(084) l 藍海關鍵字: 什麼叫市佔率?
from 藍海就在你身邊 · host 台灣藍海價值創新研究中心
提高市佔率是很多企業的策略目標，但通常這個策略目標也會帶來更多的競爭。 有沒有可能我們在提高市佔率的同時，可以把市場的餅再做得更大？可以再增加客群和提升銷售額的過程中讓競爭變得無關緊要？ 答案當然是可以的，只要我們把計算市佔率公式中的分母變得更大，也就是把產業的邊界向各種方向重新定義和擴增，我們就會看到更多沒有競爭者的新機會，新市場空間。 留言告訴我你對這一集的想法： https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting
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藍海就在你身邊(084) l 藍海關鍵字: 什麼叫市佔率?
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