藍海就在你身邊(089) l 藍海一點訣: 我最喜歡的藍海例子 – 好神拖

from 藍海就在你身邊 · host 台灣藍海價值創新研究中心

大家心目中最喜歡的藍海故事或案例是哪一個呢? 學習過蒐集過數百個藍海案例，Ken最喜歡的是好神拖。因為拖把是個很構造很簡單的產品，數十年來產品設計也沒有太大的變化，但是好神拖能從拖地往後延伸的流程中找到使用者在意的痛點去開創新需求；甚至因此將售價提高到了產業平均售價的五倍還是持續多年的暢銷；另外他還讓原本不愛拖地的人因此願意主動拖地，讓使用拖把的顧客群變多變大了。如果拖把這種大家都覺得既簡單又很難有差異化的傳統產業，都可以開創藍海了，那還有什麼產業可以說自己沒有藍海空間呢？留言告訴我你對這一集的想法： https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting

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藍海就在你身邊(089) l 藍海一點訣: 我最喜歡的藍海例子 – 好神拖

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