藍海就在你身邊(103) l 未能調和價值主張、利潤主張及人員主張的gogoro

from 藍海就在你身邊 · host 台灣藍海價值創新研究中心

2024年9月是gogoro的多事之秋，包含創辦人在內多位高層離職，又傳出零件洗產地領補助的疑雲，股價從掛牌至今跌了9成。稱霸電動機車市場的gogoro為何無法獲利? 未來如何反轉頹勢? 從藍海策略的角度來看，gogoro有很好的價值主張，就是做為城市的行動能源。超過2500個換電站也是支持未來成長很雄厚的基礎，若能重新調整利潤主張，包括做好售後的維修保養，支持PBGN聯盟的成長創造規模經濟，透過在地化合作開發海外市場，跨產業合作擴充換電站的用途跟稼動率。並且透過公平程序調和內部員工和外部合作夥伴的人員主張，城市行動能源這個價值主張還是大有可為的。留言告訴我你對這一集的想法： https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting

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藍海就在你身邊(103) l 未能調和價值主張、利潤主張及人員主張的gogoro

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