藍海就在你身邊(108) l 金百利克拉克衛生紙的藍海展示會：參與和對話的力量

from 藍海就在你身邊 · host 台灣藍海價值創新研究中心

衛生紙算是非常成熟的產業，也可以說是競爭很激烈的紅海市場。   但金百利克拉克巴西分公司用藍海策略的方法和工具，讓內部六個團隊用三個月的時間準備創新產品的提案，成功的在巴西打造了衛生紙的藍海市場。   這一集，我們聚焦在這六個團隊提案的藍海展示會，聊聊脫穎而出的衛生紙新產品是什麼，以及從中帶給我們的學習，包括團隊參與和對話的力量，以及產品上市前驗證的重要性。留言告訴我你對這一集的想法： https://open.firstory.me/user/cl9ts2z2p05fh01w694erf5h1/comments Powered by Firstory Hosting

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藍海就在你身邊(108) l 金百利克拉克衛生紙的藍海展示會：參與和對話的力量

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