Lance Marwood & Christopher Gonda on Artist Development, Mindset & V13 Media // MAKE HEart #001

heartdea13r Podcast presents // MAKE HEart #001 // Lance Marwood & Christopher GondaSummaryLance Marwood & Christopher Gonda break down how the modern music industry has shifted into overwhelming volume, making it harder than ever for artists to be heard despite having more tools at their disposal. They discuss the 20-year journey behind V13, revealing what it takes to build a platform, support underground artists, and adapt through constant industry change. The conversation dives into the gap between talent and industry knowledge, and why most creatives struggle without systems, community, and real guidance. Together, Lance and Christopher explore the balance between mindset and strategy, highlighting the importance of authenticity, consistency, and learning through action. Ultimately, it’s a candid look at how artists can cut through the noise, build sustainable careers, and stay grounded in a chaotic creative landscape.Key TopicsVolume of content and its impact on artists and industry The importance of authenticity and staying true to oneselfBuilding and leveraging community and collective workThe role of perseverance and continuous learning in successThe evolution of the music industry and digital toolsThe importance of mindset and patience in creative successStrategies for building a sustainable and authentic careerThe role of mindset and emotional intelligence in artThe concept of building a 'garden' of value and communityThe significance of continuous learning and iteration