EPISODE · Jun 16, 2026 · 48 MIN
Land, Price, and Negotiate High-Value Brand Partnerships (Without an Agency!) | Justin Moore (MU Classic)
from Millionaire University · host Millionaire University
#951 Ever wondered how creators turn brand deals into serious revenue? In this episode, host Brien Gearin sits down with Justin Moore, founder of Creator Wizard and author of Sponsor Magnet, to uncover the secrets behind landing, pricing, and negotiating high-value sponsorships. Justin shares how he and his wife went from free product collaborations to earning over $5 million through brand partnerships — and how he now teaches creators and business owners to do the same without giving up a percentage to agencies or managers. From understanding sponsor goals to crafting irresistible pitches and maximizing negotiation leverage, this episode is packed with actionable insights for anyone looking to monetize their platform through strategic partnerships! (Original Air Date - 10/17/25) What we discuss with Justin: + Turning free products into paid deals + Building a $5M brand partnership business + Why most creators don’t need managers + Understanding sponsor goals (ARC framework) + Pricing based on awareness vs. conversions + Negotiation strategies that increase payouts + The DUE rule: deliverables, usage, exclusivity + Crafting pitches with the ROPE method + How small creators can land sponsors + Transitioning from one-off deals to retainers Thank you, Justin! Check out Creator Wizard at CreatorWizard.com. Subscribe to Justin's newsletter. Buy a copy of Sponsor Magnet. Listen to Sponsor Magnet. Follow Justin on Instagram, LinkedIn, TikTok, Twitter, and YouTube. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
#951 Ever wondered how creators turn brand deals into serious revenue? In this episode, host Brien Gearin sits down with Justin Moore, founder of Creator Wizard and author of Sponsor Magnet, to uncover the secrets behind landing, pricing, and negotiating high-value sponsorships. Justin shares how he and his wife went from free product collaborations to earning over $5 million through brand partnerships — and how he now teaches creators and business owners to do the same without giving up a percentage to agencies or managers. From understanding sponsor goals to crafting irresistible pitches and maximizing negotiation leverage, this episode is packed with actionable insights for anyone looking to monetize their platform through strategic partnerships! (Original Air Date - 10/17/25) What we discuss with Justin: + Turning free products into paid deals + Building a $5M brand partnership business + Why most creators don’t need managers + Understanding sponsor goals (ARC framework) + Pricing based on awareness vs. conversions + Negotiation strategies that increase payouts + The DUE rule: deliverables, usage, exclusivity + Crafting pitches with the ROPE method + How small creators can land sponsors + Transitioning from one-off deals to retainers Thank you, Justin! Check out Creator Wizard at CreatorWizard.com. Subscribe to Justin's newsletter. Buy a copy of Sponsor Magnet. Listen to Sponsor Magnet. Follow Justin on Instagram, LinkedIn, TikTok, Twitter, and YouTube. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Land, Price, and Negotiate High-Value Brand Partnerships (Without an Agency!) | Justin Moore (MU Classic)
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