L&D It's Time to Steal from Marketing with Mike Taylor

Host Brian Washburn chats with learning consultant and author Mike Taylor about his new book, Think Like a Marketer, Train Like an L&D Pro, which he co-authored with Bianca Baumann. Taylor dives into the overlap between marketing and learning & development (L&D), arguing that marketers are far better at capturing attention and sparking behavior change, two areas where L&D often falls short. He shares ways that, with just a shift in mindset, applying marketing principles to training design can create a strikingly more engaging and effective learning experience.📖 Visit Mike Taylor's book website Train Like a Marketer📗Get Mike Taylor's book: Think Like a Marketer, Train Like an L&D Pro🎯 Use AI in your training process with the free learning objectives generator.📙Brian simplifies training design in his book,  Instructional Design on a Shoestring. 📘 Brian’s book, What’s Your Formula? helps professionals find the right approach for their business problems. You can also check out the companion website, 51 Elements of Learning. 🆓 Get access to more free resources on this topic and others from Endurance Learning. 💻 Start a FREE TRIAL of Soapbox with AI, the revolutionary tool helping professionals created facilitated training faster and better.