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Landing Page Optimization: Improving Conversion 50-60% by Applying Continuity and Congruence episode artwork

EPISODE · Oct 26, 2007 · 59 MIN

Landing Page Optimization: Improving Conversion 50-60% by Applying Continuity and Congruence

from MarketingExperiments.com Web Clinic Podcasts · host MEC Labs, LLC

Are customers getting what they expect when they reach your Landing Page, or are they receiving mixed or incomplete messages that disrupt the effective expression of Value Proposition and hurt Conversion? After our recent clinic on Site Flow Disruption we received many requests for more information on the relationship of Continuity and Congruence and the clear communication of Value Proposition. This brief reviews two recent case studies where improving Continuity and Congruence significantly improved Conversion for our partners.

Episode metadata supplied by the publisher feed · Published Oct 26, 2007

What this episode covers

Are customers getting what they expect when they reach your Landing Page, or are they receiving mixed or incomplete messages that disrupt the effective expression of Value Proposition and hurt Conversion? After our recent clinic on Site Flow Disruption we received many requests for more information on the relationship of Continuity and Congruence and the clear communication of Value Proposition. This brief reviews two recent case studies where improving Continuity and Congruence significantly improved Conversion for our partners.

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Landing Page Optimization: Improving Conversion 50-60% by Applying Continuity and Congruence

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Frequently Asked Questions

How long is this episode of MarketingExperiments.com Web Clinic Podcasts?

This episode is 59 minutes long.

When was this MarketingExperiments.com Web Clinic Podcasts episode published?

This episode was published on October 26, 2007.

What is this episode about?

Are customers getting what they expect when they reach your Landing Page, or are they receiving mixed or incomplete messages that disrupt the effective expression of Value Proposition and hurt Conversion? After our recent clinic on Site Flow...

Can I download this MarketingExperiments.com Web Clinic Podcasts episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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