Landon Donovan x United: CX Lesson | EA Sports Launches Ad Platform | 2026's Most Trusted Brands

We unpack United Airlines' canned-DM apology, Dawn as most trusted brand a second year, and the "Sales Chad" theory of why smart companies lose in Washington.ON TODAY'S EPISODE OF ECOMM COWBOYRafael Vivas (VP Global BD eCommerce, AppLovin) — Early AppLovin hire and former President of Lion Studios, now the face of the e-commerce ads push behind a huge chunk of AppLovin's market cap. Pitches 1.4B daily active users and ~80% of conversions in the first hour. Rebranded as Axon in late 2025 with a referral-only Ads Manager at $10M+ GMV. We dig into when he knew e-commerce would beat gaming, where Meta still beats Axon.Mason Littlejohn (Founder, Meta Ads At Scale) — Newport Beach operator who's driven $320M+ in profitable spend and $1.6B+ attributed revenue over a decade in Meta. Teaches founders via 1:1 calls, group coaching, and Slack with a "scale 100%+ or we work free" guarantee. Contrarian against the "CBO cults" of 2026. We dig into the belief costing operators most, which of Advantage+/cost caps/consolidation earns its hype, and what separates winners from losers if Meta changes nothing.Damon Didier (Founder and CEO, Win at Ecommerce) — Dallas Klaviyo Master Platinum partner running a DTC email/SMS CRM agency. 15 years in public and PE-backed companies before launching three years ago. Built "WINScoring," runs Google Cloud / BigQuery, hit 112.7% lift and ~$1M on Plain Jane. Ran a BFCM 2025 webinar with 169k brands. We dig into why operators refuse to believe email can be 55% of revenue.Mike Lukas (Founder, Online Impact) — Founder-led paid media agency running Meta, TikTok, Snap, Pinterest, LinkedIn, X, Google, YouTube, plus "Converting Creative" and UGC creator sourcing. Pitch: "no one size fits all," from $0 to nine figures. We dig into what changes most between those extremes, which platform is most underrated, what makes a UGC creator convert versus just look good.ALSO ON THE SHOW- United Airlines canned-DM apology to Landon Donovan- Dawn most trusted brand two years running- "Sales Chad" theory of why smart companies lose in Washington- Create is presenting sponsor of Joe Rogan- EA launches its first ad platform- Nox Metal Industry Supply raises $11M seed- Watch and react: One Live Show at a Time- Watch and react: 500 salad bowls an hour machine- Father's Day OpenTable ad- VanMan's 16oz body wash- Long, Texas- SpaceGoods new RTD__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693