Landor New York Director Says Reality Branding Will Set You Apart

Co-host Brad Forsythe interviews Allen Adamson, Managing Director of the New York office of Landor Associates. Allen has overseen branding efforts for a broad spectrum of corporate and consumer brands in industries ranging from technology to healthcare to fashion. Before joining Landor, Adamson gained branding and marketing expertise on both the agency and client side. As Senior Vice President, Group Director at Ammirati & Puris and DMB&B, his clients included P&G, Kraft Foods and M&M/Mars. At Lever Brothers, he was Group Product Manager, responsible for a number of major brands. His career began at Ogilvy & Mather in 1979. Additionally, he counsels professional organizations on branding. Adamson is sought after as an industry commentator. He has appeared on NBC’s “Today Show” and CNBC and is often quoted in publications such as The Wall Street Journal, Advertising Age and Brandweek. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.