老干妈营收54亿重回嵮峰,“闷声发大财”的背后是怎样的玄机? episode artwork

EPISODE · Jan 12, 2026 · 4 MIN

老干妈营收54亿重回嵮峰,“闷声发大财”的背后是怎样的玄机?

from 梅有想法

当新消费品牌们还在为流量焦虑、为营销预算发愁时,一瓶8元的老干妈辣酱以接近54亿元的营收重回大众视野。连续三年的正增长曲线,让这家几乎“断网”的传统企业悄无声息地回到了2019年巅峰时期的水平。

Episode metadata supplied by the publisher feed · Published Jan 12, 2026

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老干妈营收54亿重回嵮峰,“闷声发大财”的背后是怎样的玄机?

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