EPISODE · Dec 30, 2020
老舗刃物メーカー「貝印」のサービスを通したCXに注目①
from KARTE CX VOX
創業112年、日本を代表する 老舗刃物メーカー「貝印」の"サービス"を通した CX＝顧客体験に注目。貝印がことし「おうちチャンレジ」と題して、動画配信をしたサービスのひとつが「包丁研ぎライブ配信」。貝印社員の包丁マイスターがわかりやすく、砥石を使った包丁研ぎをレクチャーしてくれています。今年、新型コロナの影響でおうち時間が増える中、他にはどんなサービスを提供したのか？貝印 広報宣伝部マネージャーの齊藤淳一さんに伺いました。
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