Lara Acosta - Viral Content Creator & Personal Brand Strategist | The Secret To Going Viral

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ About The GuestLara Acosta is an entrepreneur and personal brand strategist who entered the business world by founding LA Digital, a personal branding marketing agency, while pursuing her Master's degree.She built her reputation working with top-tier entrepreneurs and founders, growing both her agency and her personal brand on LinkedIn. Today, she runs sold-out personal branding programs, reaching and teaching an expanding audience.Lara is recognized as one of LinkedIn's top 100 creators worldwide and was named the #1 female creator on the platform in 2023. With 150,000 followers on LinkedIn, she has become one of the platform's most influential voices. ➡️ Show Linkshttps://www.instagram.com/laraacostar/  https://x.com/Laraacostar/     https://www.linkedin.com/in/laraacostar/   ➡️ Podcast SponsorsHubspot - https://hubspot.com/  Hustle & Flowchart Podcast - https://hustleandflowchart.com/   NetSuite — https://netsuite.com/scottclary/Indeed - https://indeed.com/claryRange Rover Sport - https://www.landroverusa.com/CIBC Innovation Banking Podcast - https://www.innovationbanking.cibc.com/podcasts/SmarterVitamins - https://smartervitamins.com/scott (Code: Scott)NerdWallet - https://www.nerdwallet.com/learnmoreLinkedIn Jobs - https://linkedin.com/excellence ➡️ Talking Points00:00 - Introduction02:58 - Teen Immigrant’s Solo Move to London06:20 - Lara’s First Taste of Entrepreneurship14:14 - COVID: Lara’s Unexpected Opportunity27:03 - Building Her LinkedIn Tribe29:00 - Returning to School30:34 - Is College Worth It?34:05 - Sponsor: Hustle & Flowchart Podcast34:47 - Why Lara Changed Her Mind on Education45:41 - Accidental Entrepreneur, Intentional Success50:35 - Career Lessons from Lara’s Journey52:34 - Standing Out on LinkedIn54:15 - Lara vs. Justin: LinkedIn Tactics59:15 - Lara’s Top LinkedIn Tips1:09:22 - Success Has No Timeline1:14:19 - From 9-to-5 to Freedom1:17:37 - Why Entrepreneurs Burn Out1:19:55 - Why YouTube?1:24:42 - Celebrating Recent Wins1:29:56 - The ‘X Factor’ in Content Creation1:34:05 - Balancing Workflow as a Creator1:36:05 - Reforming Education with LinkedIn1:46:56 - Lara’s Advice to Her Younger Self