Larry Sullivan's 'second act' career dwarfed his first (Part 2 of 2) episode artwork

EPISODE · Dec 23, 2025 · 12 MIN

Larry Sullivan's 'second act' career dwarfed his first (Part 2 of 2)

from Offbeat Oregon History podcast · host Finn J.D. John

BY THE TIME George Graham Rice met Larry Sullivan at Sullivan and Grant’s “palace” in Goldfield, he was doing a booming business in Nevada as the owner and copywriter of an advertising agency, working with the local mine owners. He provided a full-service kind of operation — not only placing ads for investors, but also sending out hundreds of fake “human interest” stories about life in the mining camps for East Coast and West Coast newspapers to run. These articles were basically dime-novel narratives of feuds and gunfights and gold strikes and virtuous-maiden-rescuings and all the other wild-West story tropes; and, of course, they prominently featured Rice’s clients in heroic roles. They were eagerly run by newspapers all over the country, and were very popular with readers. (For text and pictures, see https://offbeatoregon.com/20-09.larry-sullivan-goldfield-swindles.html)

BY THE TIME George Graham Rice met Larry Sullivan at Sullivan and Grant’s “palace” in Goldfield, he was doing a booming business in Nevada as the owner and copywriter of an advertising agency, working with the local mine owners. He provided a full-service kind of operation — not only placing ads for investors, but also sending out hundreds of fake “human interest” stories about life in the mining camps for East Coast and West Coast newspapers to run. These articles were basically dime-novel narratives of feuds and gunfights and gold strikes and virtuous-maiden-rescuings and all the other wild-West story tropes; and, of course, they prominently featured Rice’s clients in heroic roles. They were eagerly run by newspapers all over the country, and were very popular with readers. (For text and pictures, see https://offbeatoregon.com/20-09.larry-sullivan-goldfield-swindles.html)

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Larry Sullivan's 'second act' career dwarfed his first (Part 2 of 2)

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This episode is 12 minutes long.

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This episode was published on December 23, 2025.

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BY THE TIME George Graham Rice met Larry Sullivan at Sullivan and Grant’s “palace” in Goldfield, he was doing a booming business in Nevada as the owner and copywriter of an advertising agency, working with the local mine owners. He provided a...

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