Lasse Eriksen at FarrisBad | Aufguss, Coastal Sauna, and Leading the Next Wave | Sauna Talk Episode 97

In this episode of Sauna Talk, Glenn reconnects with Lasse Eriksen—this time on the beach at Farris Bad, one of Scandinavia's premier waterfront sauna and spa destinations. A lot has evolved since Lasse first joined Sauna Talk, and this conversation captures that next chapter. Now serving as Development Manager at Farris Bad, Lasse is helping shape sauna not just as a place, but as a fully realized experience—where environment, ritual, and human connection come together. At Farris Bad, guests are immersed in a dynamic sauna culture that blends traditional bathing with modern programming. From curated sauna circuits to scheduled aufguss sessions, Lasse and his team are creating a rhythm that invites both newcomers and seasoned bathers into something deeper. But this conversation goes well beyond operations. Lasse shares his broader mission to elevate sauna globally through his work with the International Sauna Association, the Norwegian Sauna Association, and his role as Vice President of Aufguss WM. He speaks to the responsibility of preserving authenticity while still allowing sauna culture to evolve—and how aufguss, when done well, can be both an entry point and an art form. There's also a strong emotional current throughout this episode. Lasse's passion for sauna is unmistakable—rooted in care, connection, and a belief that sauna has the power to bring people closer to themselves and each other. This is a conversation about leadership, stewardship, and what it means to carry sauna forward without losing its soul. In this episode: Sauna as place vs. sauna as experience Inside Farris Bad's sauna and aufguss programming The global rise of aufguss and sauna rituals Balancing tradition with innovation Building sauna culture in Norway and beyond The role of organizations shaping the future of sauna Friendship, passion, and the emotional side of sauna If you care about where sauna is headed—and how to grow it with integrity—this episode with Lasse Eriksen is one to sit with.