LASSO Branding Strategy | Alex Mayer | S18 E12

Alex discussed his marketing strategy, dubbed the "Lasso Strategy," which involves building personal relationships, digital marketing, and strategic operatives to generate business. He emphasized the importance of consistency, visibility, and leveraging relationships and referrals in his approach. Alex also shared his success story, having won the best agent award three years in a row in his market, and highlighted the effectiveness of using QR codes and maintaining a strong online presence.