EPISODE · May 2, 2026 · 40 MIN
Last Call at the Search Bar: The New Era of EdTech Discoverability in an AI-First World
from ASU+GSV Summit Sessions · host ASU+GSV
Recorded live at the 2026 ASU+GSV Summit in San Diego, this session featured Beth Hollenberg, CEO at Everspring; Richard Weiqi Zhang, Co-Founder at Solvely.ai; Mick Hewitt, CEO at Ednition; Greg Hart, CEO at Coursera; and Jennifer Lee, Partner at GSV Ventures.The speakers explored how the shift to AI answer engines, algorithmic feeds, and embedded assistants has fundamentally transformed EdTech discoverability, rendering many traditional search and paid funnel strategies less effective. They discussed the emerging growth strategies defining this new era, including Answer Engine Optimization (AEO), freemium models that meaningfully convert, community-led growth, product-embedded virality, and brand loops that compound over time. The session examined how leading builders are designing products and brands that earn discovery across AI platforms, workflows, and networks, while addressing the defining challenge of an AI-first world: how EdTech companies can get found—and scale—when traditional search is no longer the primary starting point.
What this episode covers
Recorded live at the 2026 ASU+GSV Summit in San Diego, this session featured Beth Hollenberg, CEO at Everspring; Richard Weiqi Zhang, Co-Founder at Solvely.ai; Mick Hewitt, CEO at Ednition; Greg Hart, CEO at Coursera; and Jennifer Lee, Partner at GSV Ventures.The speakers explored how the shift to AI answer engines, algorithmic feeds, and embedded assistants has fundamentally transformed EdTech discoverability, rendering many traditional search and paid funnel strategies less effective. They discussed the emerging growth strategies defining this new era, including Answer Engine Optimization (AEO), freemium models that meaningfully convert, community-led growth, product-embedded virality, and brand loops that compound over time. The session examined how leading builders are designing products and brands that earn discovery across AI platforms, workflows, and networks, while addressing the defining challenge of an AI-first world: how EdTech companies can get found—and scale—when traditional search is no longer the primary starting point.
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Last Call at the Search Bar: The New Era of EdTech Discoverability in an AI-First World
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